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Search Engine Optimization (SEO)

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the collection of strategies that are harnessed to increase your site’s position on the Search Engine Results Page (SERP) of different search engines. The primary goal of SEO is to build authority online by promptly displaying website that is accessible and with content that is of high-quality and relative to the intent of the user’s search query. Thankfully search engines also provides ways for website owners to help them by providing files that help describe the structure of a website and what parts of the website should be ignored during a crawl.

How Many SEO Strategies Are There?

SEO professionals will sometimes break down the following categories into sub-categories. The primary categories are on-page and off-page SEO. At Bitmvr Industries, we’ve also embraced the Technical SEO category as it helps encapsulate things that are not directly related to the content. Each category plays a role in how your website is perceived by search engines. Please see a brief description of each category below.

On-Page SEO

Enhancing your visibility through the production of rich content that includes relevant keywords sought after by your customers. As well as refining the site’s meta content structure so that it’s easier for search engines and accessibility tools to navigate.

Off-Page SEO

Proactive social media management, encouraging positive customer reviews, creating valuable content on external sites, and securing high-quality backlinks while mitigating the impact of harmful backlinks to protect your search rankings.

Technical SEO

Conducting website audits to spot and fix instances of content repetition, creation of robots.txt and sitemaps. We can also increase performance of your website through file size optimization and implementing content distribution network (CDN).

When Will I See Results?

This is not a straight forward answer. Several studies have been conducted by large SEO tool providers. For a preexisting website, results may start to show up between 3-6 months. For new websites, it could take 6 to 12 months. It is important to remind ourselves that SEO is not a set and forget part of our business. It requires monitoring and measuring over time to determine what adjustments may need to be made. Content creation should continue on and off platform.